1. Areas of priority
In terminology of value, the red area is of highest, green slightly less, white lower and blue of very little. When designing a layout its also important to know where and how the vehicle will be viewed. Take for example a gardener who parks along the side of a road or on a drive with hedges. This means the lower parts of the vehicle will be mainly useless, however if the gardener is a contractor on the side of highways it becomes more useable. This is applying the Area of priority theory with factors of the prospective use in the signs roll day to day.
2. White Space
White Space is an important design tool. It enables the designer to achieve focus from the viewer by using the white (or base colour) of the vehicle to create space away from distraction to the message. The above design could be referred to as clean or simple however the return on investment would not be guaranteed to be lower than a more covered design.
There are many reasons our clients choose designs, Return on investment is a key factor. Other factors include competition with other firms, personal preference and previous experience of signage design. Signserve offer free design for vehicle signage with your ROI in focus.
A lot of Small to Medium Enterprises base the Vehicle Signage around their Logo. This does promote the brand however if the viewer doesn’t know the logo it is not selling or pushing your business. It is important to decide what you want from the Vehicle Graphics. Brand Awareness, Product Awareness, Service Benefits, Geographical Service Area or just to make the right impression when working with clients that already use your business. What ever the reason decide what the purpose of your Vehicle Graphics is.
5. Call to action
The phrase “call to action” is heavily used within the web design world but applies with your Vehicle Graphics. When a target views your signage what do you want them to do?
- Learn a brand
- Order online
- Follow Social Media
- Know where your outlets are
- Learn key benefits of your enterprise
- Display signage that indicates a certain price tag
With a clear “call to action” you can verify the effect of your signage. Think about using a different contact number or separate web url (with a QR Code) to verify that specific leads are from a certain source. This will help you identify whats working and what is not.
6. Be Unique
Your Vehicle Graphics is only limited by your imagination, create something that will be unique to your enterprise. This will definitely increase the response to your Vehicle Graphics and thus increase the % engagement.