Types of Outdoor Signage

Back-Lit Signs

Pros

While a little more costly, the payback is worth it. Back-lit signs can advertise day and night, giving your potential customers something to look at.

Cons

Location is everything for these types of signs. If you don’t have a good location, your back-lit sign will go to waste due to being drowned out by other signs, not being seen by anyone or having the wrong colours.

Pavement Signs

Pros

Very inexpensive! Pavement Signs are a classic and inexpensive alternative to effective advertising. They are easily noticeable on streets and can help direct your potential customers. Pavement Signs are also very customisable, which can help you establish your own unique business.

Cons

Pavement Signs are not meant for long distance. They are not large enough. Pavement Signs are also not always tall enough to attract customers well.

Banners

Pros

These signs are good for all occasions! Banners can be used in indoor and outdoor events, for advertising or otherwise. They literally have a wide reach and can be customized with fonts and graphics to aid their purpose.

Cons

Their bulk can be a pain to pin up and take down. Planning a banner can also be a challenge if you are designing one on your own. They’re also not a long term product, so if you’re planning on using something for a long time a banner may not be for you.

Channel Letters

Pros

Channel letters are 3 dimensional, modern, individual and stand out from the crowd. They have aluminum sides (returns) and backs with acrylic or aluminum. The faces have acrylic with vinyl cut acrylics and a 1” trim. They look good during the day and are really impressive at night if they include LED lighting which can be built into the letters. You can also make channel letters reversed by directing the light out of the back of the letters onto the building or carrier to give a halo effect. Channel letters can be mounted directly to a building or adhered to a carrier as well.

Cons

Channel letters are generally more expensive than other options because they have to be hand-made. Some letters can be computer generated but the hand-made option provides better quality. The letters need to be wired together out of sight so the installation often takes longer as the installer weaves the wires together in and out of the wall where they’ll be installed. It can also be challenging to hide the power packs. Sometimes channel letters cannot be installed directly onto a building so a carrier has to be added to attach the letters to which can add to the cost. Another disadvantage to channel letters is that when you change your branding or name you cannot reuse the existing sign. Lastly, if you do plan to use halo lit channel letters they need to be pin mounted, which adds more to the installation.

Flat Cut Logos & Lettering

Pros

Individual cut letters are a great way to show off a unique font or design. They offer a professional, clean cut look for your business and draw attention, especially if installed with LED lighting.

Cons

They are expensive to install especially if you decide to install them with LED lighting. Also, because each individual piece is custom made they can sometimes be difficult to install on uneven surfaces. If that’s the case a carrier will need to be made as a backer which the letters will be installed on before being hung on the wall which can add to the overall cost of the sign.

Monolith Signs

Pros

This sign is guaranteed to reach customers from a distance. Monolith signs will help to advertise your business before the customer even reaches your building. They can also be easily maintained with their compartment/reader board setup. You can also charge your tenants a monthly fee to have their business placed on the sign which can be a source of revenue for you.

Cons

Monoliths are generally rather expensive because of their size. They also group many different signs together, so it is more than likely that your sign will encounter competition. Be sure to stand out in a monolith sign. Also, like many larger signs there are planning restrictions in place that may prohibit certain monolith signs so make sure you research the laws in your area before making a final decision. Our technical team can give advice and point you in the right direction.

Window Graphics

Pros

This type of signage is excellent for details. It’s a great opportunity to add pictures that reflect your business and the services/products you offer that may not be able to fit on another type of sign. They work great as a compliment to other signs as well.

Cons

The graphics can be a challenge to install, and are impossible to install once temperatures reach below 5 degrees Celsius. They are also very difficult to remove if you decide to go with something different. Full window graphics can also block out the sun unless you use OneWay Vision which is more expensive and doesn’t last as long in certain applications.

Flags

Pros

This type of signage is excellent for getting noticed, the flag has a full colour print can be single or double sided and are available in 5 different lengths and 3 different cut shapes. They can also come with a water base (shown), car wheel brace and wall bracket. Easy setup / fold down that makes out of hours storage easy.

Cons

Although you can’t miss them smaller graphics can be missed. This item is not advised for use on days with strong wind.

Protruding Signs

Pros

This type of signage is excellent for properties on smaller streets, it enables the sign the be viewed whilst travelling along the road.

Cons

LED options are a lot more expensive than non illuminated versions

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